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The consumption trend among younger consumers leans towards buying small, portable, easy to use products at reasonable prices, rather than purchasing many items at once. A Honjok is a person who prefers to work, eat, enjoy leisure activities, shop and travel alone. It is different to a one-person household someone who inevitably lives alone ; instead, it signifies a mindset.

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In light of rapid modernisation and urbanisation, individualism has developed. Amidst conversations on social media and news reports, it has come to widespread attention that more South Koreans think it is better to enjoy life alone than to be stressed out by other people.

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The recent escapethecorset movement describes an uprising against the complex beauty routines forced on younger women, and is loosely related to the Honjok tribe. This product concentrates on the basics of skincare. In essence, a backlash against complex beauty routines which are common in K-beauty.

K-beauty goes back to basics

Consumers who are beauty minimalists believe complex, layered skincare routines are not good for skin health—hence why they are reducing the number of beauty products that they use on a daily basis. Source: Naver. Jart, for instance, is a brand that educates consumers on how they can minimise their skincare routines with the use of their products. In the beauty industry, minimalism is being showcased in a variety of ways, from simplifying skincare routines to all-in-one beauty products and simpler, smaller packaging. Moving over to the beauty device sector, products such as vibration cleansers, exfoliators, facial massagers and lifting devices are emerging in the market.

Having worked in the beauty industry for over 20 years, formulated products for some of the largest and most renowned brands, including Ren, HealGel and Aromatherapy Associates, and seen countless trends come and go, Haydon finally decided to create her products. The lightweight moisturiser is somewhere between a face cream and a serum, yet hydrating enough to leave skin feeling soft and smooth - the perfect base for make-up.

Like Lixir, the formulas are incredibly light but still pack a nourishing punch. Lixirskin is available at Lixirskin.


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We urge you to turn off your ad blocker for The Telegraph website so that you can continue to access our quality content in the future. Visit our adblocking instructions page. Telegraph Lifestyle Beauty Skin. In your 20s and 30s This is when skin begins to lose its ability to self-repair.


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  7. Start using a skin product that contains vitamin A and go for mild glycolic acid chemical peels. Use a skincare range, including an eye cream, boosted with antioxidants.

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    These products help to prevent premature aging by inhibiting oxidative damage that occurs with UV exposure and environmental pollution. Consider the use of small quantities of botulinum toxin injectables and dermal fillers when you see your first wrinkles. Early use of these procedures will alleviate the need to use major quantities in your 40s, 50s and 60s.

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    In your 40s and 50s Less is more when it comes to make-up. The older you get, the more fine lines develop on your skin and the more space there is to emphasise them. Stick to light-coverage foundations, powdered eyeshadows and clear lip gloss.

    Cargill goes back-to-basics with nature-derived beauty system

    Serums are renowned for having the highest over-the-counter concentration of active anti-aging ingredients, including antioxidants and brighteners. Speak to your dermatologist about whether it would be suitable for you to start using a combination of noninvasive treatments. A variety of treatments may ultimately reduce the amount of effort you put in over time, meaning you will do and spend less.


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    4. In your 60s and over Continue to do everything you did in your 40s and 50s to maintain healthy aging. The right use of make-up, potent serums and non-invasive treatments is still important. You may want to consider plastic surgery for any aesthetic concerns that you have not been able to manage otherwise. It should be used only if absolutely necessary, once you have put your non-invasive procedures in place.